Considering how creativity in advertising is gradually getting limited to dances, stereotypes, weddings, lehengas and copied jingle tunes, the new COMMERCIAL of Shangrila Ketchup &sauces seems like a breath of fresh air. The ad immediately grabbed my attention because it was animated and very colorful. Constantly bombarded by similar kinds of advertisements every day, animated DVC automatically grabs the viewers’ attention. Also, the use of bright colors gives it a fun and cheerful vibe, more like prompting the audience to add spice and flavor to their life through their tempting dips.
The sudden appearance of nostalgic Pizza Pac man consuming all ketchup spots will definitely be the favorite part of advertisement for customers of all ages. But we can’t ignore the dripping Garlic Chili over hypnotizing spiral of mouth watering Shami Kebabs. Oh Gosh!
The Human Juke Box with minimal instrumental in back score is exceptional.
Throughout the promotion scrumptious meals, snacks and succulent Shangrila Sauces appear, provoking our hunger pangs. Meanwhile they are also assuring their symbolic premium quality.
They have literally made sure that we don’t miss out these scrumptious sauces especially the tamarind one which can be easily used in Ramadan as well and will be enjoyed thoroughly
Since the month of Ramadan (where pakoray, sandwiches, kachori are counted as our staple food) is right around the corner, this DVC is going to hit the exact target audience with its brilliantly strategized and executed idea. After watching it, I was so hungry and I ended up frying some nuggets and used my shangrila tomato ketchup with it! Oh before I forget, Steak, Samosa, Kachoriya Broast, Shangrila sauces to MUST hain dost!!! Sauces hain bohot Try Karna MUST hai yaar!
