Shangrila Company came into existence with the launch of Shangrila seasonings 30 years back & soon became 1st local player and leader in the category. Due to the fact that the company name & brand name was one, consumers naturally started associating it with seasonings in particular & condiments in general. The range includes Soy Sauce, Chilli Sauce, Synthetic Vinegar & Worcestershire sauce. Since its launch, this is 1st time that the range went through complete packaging revamp to make it more contemporary & look premium & give consumers an all new fresh look.
The Objective was:
We aim to rejuvenate & redefine Shangrila seasonings as a leading brand in the category with same great taste & contemporary new look while showing maximum style usage of all seasoning products can be used to enhance meat, fish and poultry dishes, as well as compliment snacks, soups, sauces and gravies.
The Campaign:By showing maximum style usage of all seasoning products the campaign also covered dishes to highlight multiple usage of Shangrila seasoning products that it is not only for Chinese dishes but can be expanded / experimented with a lot of other dishes hence the campaign tag line ‘Har kahanay ka asl maza….Shangrila seasonings se barha’
