It won’t be wrong if we say that people of Pakistan love to shop. We like to fill our wardrobes with trendy and new clothes all the time. If we talk about the stats, the retail of apparel makes up to $9.9bn of the revenue. That says a lot!
And it is evidently noticeable in the markets of Pakistan how people shop around for different things but majorly, its apparel. There are different types of people when it comes to shopping
– The type that goes to the market with a made up decision on what to buy but do not know where to buy it from, so they surf the market for that specific product
– Some just have a budget and no idea of what and where to get it from.
– Another segment is of those who seem like they want to buy but they hesitate in spending until unless the product is their need or unavoidable.
Something like this is the new winter collection of J. |Junaid Jamshed, they received an overwhelming response by the audience in terms of purchase. Even the window shoppers couldn’t control the urge and bought something from the collection. It’s evident how unavoidable the collection is.
A major factor for such behavior is maintaining the fashion sense and creating a style statement, although it is very subjective, it can be generalized for every individual of this nation. People are more aware of what they should and should not wear, the brands are also producing products, keeping in mind the consumer’s requirements which boosts the sales eventually and to be honest it is not something to be frowned upon. As Mohammad Ali Jinnah said “First dress then address”. When he was asked about his dapper clothing and finesse dressing, Jinnah further stated “To create an impact through your words, one must also dress like they are royalty even when they are not because that’s just how the human psyche works, if you are dressed your best people will think you’re a very important person saying very important things”.
With the launch of their Winter Collection 2019, J. | Junaid Jamshed incorporated the seasonal, materialistic and the traditional requirements all in one collection. Safe to say collections like these are hard to go unnoticed.
You can have a masterpiece from this collection in stores and online from this link: www.junaidjamshed.com
